Your Swiss partner for the AI revolution
This is effektiv GmbH
With effektiv GmbH, we embody a new model of a company in the age of artificial intelligence: We work efficiently because we use AI in all our processes. From conception to design to development. Always, however, with our human vision, guidance, and quality control.
Direct collaboration
You always work directly with the management. We aim to stay in close contact with you from the initial meeting through successful implementation to long-term support.
Network of professionals
effektiv GmbH is run by one person, but it is not a one-man operation in the traditional sense. Depending on the project, we assemble a team of experienced specialists from our network in strategy, design, AI, and engineering.
Honest and well-founded
We are not interested in showmanship. We show you clearly and honestly which technologies you really need to create real added value in your company.
Made in Switzerland
We develop all software entirely here in Switzerland. Our network is also local. Our software runs on Swiss servers – or, if you wish, even on your own infrastructure.
Your contact person
Michael J. Baumann
Founder
AI Architect
Lead Developer
I bring complex concepts to life with entrepreneurial instinct and technical precision.
As a doer with perseverance and dedication, I tackle challenges and find the right solution.
Professional experience
Lead Developer Web & AI, Digital Business Designer
confident Markenkommunikation, 2020–2025
- Lead development of digital platforms and AI
- Architecture and implementation of web and AI projects
- Digital business design
- Development of a multi-tenant website builder with autonomous website creation capabilities
- Development of a service and data platform with authentication, data visualization, event and marketplace services, and AI-powered personality profiles
- Project management and client support
Co-Founder, Head of Development, Science Journalist
Swiss science magazine higgs, 2017–2020
- Development and technical management of the Swiss science magazine higgs.ch
- Development of automated content tools
- Science journalism
Full Stack Developer, Science Journalist
Agency scitec-media, 2015–2020
- Development of digital solutions for science communication
- Science journalism
Research Associate
ZHAW Zurich University of Applied Sciences, 2012–2015
- Research associate in the rectorate
Program Leader / Senior Scientist Biotech
Molecular Partners AG, 2007–2012
- Leadership of research projects in life sciences
Science & Research: Life Sciences & Science Journalism
University of Bern, 2002–2015
MAZ Lucerne, 2014-2015
- Conducting research projects in life sciences
- Specialization in science journalism and science communication
- PhD in Immunology
- Master's in Human Genetics
Unanswered questions?
Find answers to the most frequently asked questions about our services and approach.